Country Equality, Diversity & Inclusion Officer
Rafael began his corporate career working for American Airlines in Dallas/Ft. Worth. At American he served in several roles including International Sales Representative, Product Coordinator for all Sales Support Centers in U.S. and the United Kingdom, and Systems Analyst for the Pension Benefits and Retiree Services department. As part of AMR’s Diversity and Inclusion initiatives, he became a member of the AMR Diversity Advisory Council assisting senior team executives develop and implement workforce policy and global D&I deployment. In 2002, he accepted an opportunity with Coors Brewing Company. Rafael helped reengineer Coors’ diversity and inclusion strategic initiatives. In 2006, he unveiled the groundbreaking leadership development campaign, Coors Líderes. The campaign became the platform to implement Coors’ commitment in the areas of employment, philanthropy, marketing, governance, and supplier diversity within the Hispanic community. In June 2008, Rafael became the President and Chief Executive Officer at the National Puerto Rican Coalition (NPRC) - A national non-partisan non-profit civil rights organization committed to enhancing the social and economic well-being of all Hispanics through policy development, research, advocacy, civic engagement, and education. In July 2017, Rafael accepted the position of Country Equality, Diversity & Inclusion Officer at IKEA U.S. At IKEA, he is responsible for anchoring the Global D&I Approach for 50 retail units, 10 Distribution Centers, and 2 corporate offices. In addition, he is part of the INGKA Global ED&I Network which includes representatives from all IKEA countries. Rafael has served as a Founding Member of the News Corporation Diversity Advisory Council, Board Member at the Hispanic Association on Corporate Responsibility (HACR), and Board Member for the Gay and Lesbian Alliance Against Defamation (GLAAD). He has a Bachelor’s from Excelsior College and an Executive Masters in Leadership from Georgetown University.