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“NEW Forum is the premier industry conference. It enables me to be a better leader, advocate, sponsor and change agent.”

Michelle Ulmer
4:15 pm - 5:00 pm

Case Study: Care Enough

We are living in a society where we have too much of everything, except maybe human connection. Hallmark went on a learning journey to understand the relevance and impact of the greeting card in today’s world, amidst a backdrop of digital connections and divisive times. Learn how the company and brand are leveraging these insights to reach hearts, change minds and enhance business opportunities.

Chief Marketing Officer
Hallmark Greetings